Beyond the Taproom
Iron Oak Brewing had built a cult following in their taproom. Lines out the door on release days. A loyal community of craft beer enthusiasts who knew every seasonal by name.
But their reach was limited to whoever could physically visit. Distribution deals meant giving up margin and control. And when the pandemic hit, they realized how vulnerable a taproom-only model could be.
They needed to bring the taproom experience home. Not just sell beer online, but recreate the community, the discovery, the anticipation of a new release.
More Than a Store.
A Digital Taproom.
Smart E-Commerce
Age verification, inventory sync with taproom, and flexible shipping/pickup options.
Subscription Tiers
Monthly clubs with customization, skip/pause, and exclusive member-only releases.
Local Delivery
Same-day delivery within 25 miles. Route optimization and real-time tracking.
Taproom Sync
Unified inventory, loyalty points that work everywhere, and taproom pickup.
Tech Stack
Poured to Perfection
Subscription box packaging design
Mobile shopping experience
Local delivery in action
Taproom pickup integration
"We went from hoping people would find us to having a waiting list for our subscription club. The platform pays for itself every month."
Tapped Into
New Markets
- Revenue diversification
Online now represents 35% of total revenue, up from 0%. Taproom traffic actually increased.
- Predictable recurring revenue
Subscription club provides stable monthly income that helps with production planning.
- Community expansion
Reached customers in 3 neighboring states through shipping. Many now visit the taproom when in town.
- Operational efficiency
Integrated inventory management reduced waste by 22%. Staff spends less time on admin.
Ready to Take Your
Business Online?
Whether it's e-commerce, subscriptions, or local delivery - we build platforms that turn customers into communities.