Make Saving
Feel Fun
The founders of PennyWise had a clear vision: most savings apps feel like homework. Budgets, spreadsheets, guilt trips about that morning coffee. They wanted something different.
What if saving money felt more like a game? What if you could compete with friends, earn achievements, and actually look forward to checking your progress?
They had the idea. They had early investor interest. What they needed was a product - and fast. The window to capture the market wouldn't stay open forever.
4 Months. Zero Shortcuts.
Month 1
Discovery, user research, architecture planning, design system
Month 2
Core app development, Plaid integration, gamification engine
Month 3
Social features, notifications, beta testing with 200 users
Month 4
Polish, App Store prep, marketing site, LAUNCH!
What We Built
Smart Goals
AI-powered savings goals that adapt to spending patterns and suggest realistic timelines.
Achievements
Unlock badges for milestones, streaks, and challenges. Shareable cards for social bragging.
Squad Goals
Save with friends. Group challenges, leaderboards, and collective milestone celebrations.
Round-Ups
Automatically round up purchases and save the difference. Painless micro-saving.
Bank-Level Security
256-bit encryption, biometric auth, and FDIC-insured partner banks. Trust is non-negotiable.
Smart Nudges
Motivational notifications that actually help. No spam, just encouragement when you need it.
Tech Stack
Screens That Convert
Progress dashboard
Goal tracking
Achievement unlocked
"We pitched investors with an idea. Four months later, we pitched them with 50,000 users and a 4.8-star rating. That's the power of the right team."
From MVP to
Market Leader
- 50,000+ downloads in year one
Organic growth driven by word-of-mouth and App Store features. CAC was 60% below projections.
- 4.8 star rating maintained
Featured in "Apps We Love" on iOS and "Editors' Choice" on Android. Users genuinely love the experience.
- $2.1M seed round closed
Traction from the MVP launch helped secure funding from tier-1 fintech investors within 6 months.
- 78% monthly active retention
Gamification actually works. Users keep coming back because saving feels rewarding, not restrictive.
Got a Startup Idea
Ready to Launch?
We help founders go from concept to market-ready product. Fast, focused, and built to scale.